The Situation.
Developing alcohol based technology app needed support to develop a strategy to break into national accounts and alcohol partners.
Need help to develop a marketing plan for launch.
Objectives.
Develop a target list of national accounts and alcohol companies.
Drive tests and pilots in the test markets to implement, measure and refine a plan for national launch.
Plan Components.
Curate a strong national target list.
Develop a national marketing sales plan.
Drive trial via targeted on premise accounts.
Drive brand credibility via on premise focus.
The Results.
To date signed on 5 national accounts for a pilot program prior to national launch.
Developed a national marketing campaign poised to launch fall 2018.