The Situation.
National casual dining chain not focused on spirits or cocktail innovation.
Spirits company had the opportunity to develop programming to help restaurant transition to a more balanced adult beverage menu.
Spirits company needed help to develop a comprehensive plan to present to restaurant that categorized them as an industry leader and provide innovative, well thought out programs that fit the restaurant’s profile and demographics.
Objectives.
Evaluate restaurant’s current spirits program.
Create innovative, relevant programming on behalf of spirits company to present to the restaurant to sell more spirits.
Position spirits company as an category industry captain.
Recommend on premise ’quick wins’ for restaurant to implement along with upgraded spirits program to drive sales.
Plan Components.
Comprehensive evaluation of current beverage programming.
A clear recommendation for selling more spirits.
Well thought out turnkey programming tied to spirit company’s key products.
The Results.
Key leaders at spirit company overwhelmingly approved approach and plan.
Plan presented to key restaurant franchise stakeholders with strong interest in moving forward with recommendations.
Committee of stakeholders convening to map out roadmap to test and implement programming.